“Strive is a mindset before it’s a product. The pursuit of more, the refusal to coast, the decision to show up better than yesterday.”

I’ve been working since I was 15. Growing up in California, I spent years employed at a job, figuring out what I actually wanted to build. After many caffeinated mornings, I started asking a question I couldn’t shake: why does every energy option feel like a trade?

That question became Strive: the dose is on the label, so you know exactly what you’re getting in something that fits in your pocket.

Building the formula was the hardest part. I wasn’t interested in throwing together a proprietary blend and calling it science. I wanted something that professionals in the supplement space could genuinely stand behind. That meant real R&D and more iterations than I can count, especially on flavor.

No investors. Just my own money on the line for something I believed in, and my family and friends behind me the whole way. An energy pouch is not a normal product. Most people have never experienced anything like it, and I wanted the first time you try Strive to feel like discovering something you didn’t know you needed.