In July 2026, Strive began a partnership with Gregory Rodrigues, a professional mixed martial artist competing in the UFC's middleweight division.
Why him
He trains at the highest level of a sport that punishes anything less than full attention. That is the whole reason this partnership makes sense to us: Strive was built for people who can’t afford to slow down, and there are few clearer examples than a fighter in camp.
Gregory Rodrigues on Strive
Gregory Rodrigues
Top 10 UFC Middleweight Fighter
Paid partnership. Strive compensates Gregory Rodrigues for this endorsement.
Strive Pouches is not affiliated with, endorsed by, or sponsored by UFC or Zuffa, LLC. Gregory Rodrigues partners with Strive in his individual capacity.
